Directive versus Non-Directive Helping Styles Source: Clipart Library Based on observational work, the Social Scientist John Heron came up with six styles of helping that enable us to determine the most appropriate type of help required at a given time. He… Read More ›

Behaviour Change
You CAN Beat Obesity!
I Can Beat Obesity!: Your Companion to A Healthier Lifestyle Source: Afam Elue According Psychologist Carol Dweck, people can be categorised into two mindsets – those with a growth mindset and those with a fixed mindset. Those with a… Read More ›
Behaviour Change in Pharma
The Science and Application of Behaviour Change in Pharma Credit: Neil Adler At the core of any change within a company is the need for concomitant change in individual and collective behaviour. Internationally, pharma is facing growing pressure… Read More ›